It’s the End of the World As We Know It!
The Holidays are a great for watching “End of the World” shows on the History Channel. They were a great comfort, actually almost encouraging, because all of the prophecies target 2012. “The Bible...
View ArticleFeel Like Your Pants Are Down – Check Your Data
Few things are as embarassing (cool double entendre) as having your pants pulled down in public. While it is great fun to see it done figuratively to someone else (real world on the grade school...
View ArticleData Darwinism – Are you on the path to extinction?
Most people are familiar with Darwinism. We’ve all heard the term survival of the fittest. There is even a humorous take on the subject with the annual Darwin Awards, given to those individuals who...
View ArticleData Darwinism – Capabilities that provide a competitive advantage
In my previous post, I introduced the concept of Data Darwinism, which states that for a company to be the ‘king of the jungle’ (and remain so), they need to have the ability to continually innovate....
View Article10 Actionable Web Metrics You Can Use – Part 1
The end goal of a web analytics report should be to provide some guidance on how to take an action to improve how your website is meeting its goals. However, many analysts simply generate canned...
View ArticleMulti-Touch Attribution Campaign Tracking with WebTrends
This article is a follow-up to the webinar All web analytics platforms have some way of tracking marketing campaign performance usually out-of-the-box or with a little bit of set up. Generally they all...
View ArticleAdobe, IBM, WebTrends, and comScore named leaders in Web Analytics
Independent research firm Forrester recently released their annual “Forrester Wave: Web Analytics, Q4 2011” report naming Adobe, IBM, comScore, and WebTrends as the current leaders of the web analytics...
View ArticleAre you Paralyzed by a Hoard of Big Data?
Lured by the promise of big data benefits, many organizations are leveraging cheap storage to hoard vast amounts of structured and unstructured data. Without a clear framework for big data governance...
View ArticleEdgewater Healthcare Analytics
I recently read an article called “The 4 Biggest Obstacles ACOs Face” on Forbes.com that I found really interesting. In it, the author identifies what I think are the primary challenges for Accountable...
View ArticleAccountable Care Analytics: A data-driven approach to achieving value-based...
Edgewater’s Accountable Care Analytics application is a comprehensive set of data integration and business intelligence capabilities for use by clinical, financial, and care management professionals...
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